3 Tips To Effortlessly Market To Pokemon Go Players
Pokemon Go has certainly lived up to the hype with 21 million active users since its launch. Even before it’s official release in the UK, EE had reported having 350,000 users on Android and iOS. Alongside this, it has more daily users than Twitter and more user active engagement than Facebook.
Since Pokemon Go uses geolocation and augmented reality, your local area is the players’ playground. It has got me thinking. How can businesses use Pokemon Go to drive footfall to their premises and increase sales?
Embrace the Pokemon Go Community
Pokemon has always had a die-hard community. Since its launch in the 90s, millennials have grown up with Pokemon. They have cherished it like their childhood teddy and are not letting go. The release of Pokemon Go have tapped into this and you should too.
There is no shortage of Pokemon memes, humour and knowledge on the internet that you can share with your social followers. Cheezburger always has great content available and has no shortage of Pokemon-related ones.
Alongside this, having it running and keep an eye when a Pokemon is nearby or on your premises. This will make great shareable social content. Simply screen-capture or take a photo and share it on Facebook, Twitter, Snapchat etc.
Advertise Your Business with Recharge Stations and Wi-Fi for Pokemon Go Users
As mentioned before, Pokemon Go uses geolocation and augmented reality to play. That means that players will be roaming the streets for the virtual monsters. However, being away from the power socket and intensively using data, players don’t get far before having to recharge.
This makes players a prime target for advertising to foot traffic. Players are attracted to Pokestops and gyms (not fitness gyms). Pokestops are places of significance, e.g. landmarks or parks, where they can get free items, such as Pokeballs. Meanwhile, gyms are where players meet up to battle their Pokemon against each other. If you are near either of these, it is extremely likely that there are players nearby. Get a chalkboard or a folding sign outside and advertising to passing players to use your business to charge their phones and use the free Wi-Fi. It is a great way to gain their custom.
Pokemon Go also has items that can attract Pokemon to Pokestops. Lures can be used at Pokestops so that Pokemon (and so players) are attracted to that place and available for capture by everyone. The lures can be purchased for 100 credits and will have your name on it. These are seen as an act of generosity within the community. If you are lucky to be near (or are) a Pokestop or gym, this is a great way to gain footfall.
Register Your Business to Be a Pokestop
Niantic Labs, the creators of Pokemon Go, have been overwhelmed with requests for businesses to become Pokestop. By now, they probably have realised that is this an ample business opportunity to make money. Requests for new Pokestops have been available since launch but they have been restricted to places where there aren’t many Pokestops, such as rural areas.
Since then, Niantic Labs have announced that sponsored retail locations are coming to Pokemon Go. Currently, the implementation of this has no timeframe. It can be tomorrow or next year. In the meantime, you should stick to the first method.